We were deeply honoured to be featured in the Financial Times article, “Where ambassadors to the UK dine in London for tastes of home”, which explored how international diplomats find comfort and familiarity in the heart of London. Among the voices in the piece was High Commissioner Abida Islam, who shared her personal experience of visiting our Brick Lane store.
As she sat down with a steaming cup of our signature Chaii, she reflected on her journey as a diplomat and the way food connects us to the places and people we love most.
“I’m fortunate (here). When I was posted in Mexico and South Korea, my homesickness was worse and hit hardest at mealtimes. But so much of London — especially east London — feels like Bangladesh.”
For us, her words capture something profound: the ability of food and drink to dissolve distance, soften nostalgia, and create a bridge between cultures. It is a reminder that what we serve isn’t just chaii or paratha rolls — it is familiarity, community, and belonging poured into every cup and plate.
The Heart Behind Chaiiwala
When our founders — Sohail Ali, Muhummed Ibrahim, and Mustafa Ismail — first started Chaiiwala, it wasn’t with the intention of becoming one of the UK’s fastest-growing n street food cafés. There were no grand spreadsheets projecting 100 million chaiis sold, no glossy campaigns about opening 100+ stores across the UK, and no ambitions of being “the UK’s leading brand” in the category.
Instead, the vision was beautifully simple: create welcoming spaces where people could connect, feel at ease, and share moments that reminded them of home.
Food as a Universal Language
High Commissioner Abida Islam’s reflections highlight an experience that so many can relate to, whether they live abroad permanently or are simply far from family: mealtimes are often when homesickness feels sharpest. Food carries emotion. It anchors us. It tells our stories.
And that is the beauty of chaii culture. Across South Asia and the Middle East, the act of brewing and sharing tea is much more than a daily ritual. It is an invitation. A way of saying you are welcome here. Whether it’s catching up with friends in Dhaka, business meetings in Karachi, or winding down in Delhi after a long day, chaii represents hospitality, warmth, and connection.
At Chaiiwala, we’ve sought to bring that same spirit into our cafés. When you step through our doors, the intention is not simply to serve you a drink or meal, but to offer you a pause. A moment of comfort. A taste of something that might remind you of your mother’s kitchen or your favourite market back home — or, if you’re new to these flavours, a window into another culture’s traditions.
Brick Lane: A Symbol of Community
The fact Abida Islam’s story unfolded at our Brick Lane store feels especially meaningful. Brick Lane, after all, has long been one of London’s most iconic cultural crossroads. Over centuries, it has been home to diverse communities — French Huguenots, Irish and Jewish immigrants, and later Bangladeshi families who transformed the area into a vibrant centre of culture, faith, and food.
Today, Brick Lane remains a symbol of resilience and reinvention. From its curry houses to its street art, it reflects the way London has always been enriched by those who’ve come here seeking opportunity and belonging. For many Bangladeshis, it’s the beating heart of their community in the UK. To have our store there recognised as a space where even a High Commissioner feels “at home” is something we carry with pride.
From One Store to Many — But Always with the Same Spirit
When our founders brewed their first pots of chaii, they did so with the belief that there was a gap in the UK food scene: a place where authentic n street food could be celebrated, not compromised. They wanted to build somewhere that felt just as comfortable for a student meeting friends over parathas as it did for a diplomat pausing between official engagements.
As word spread, something remarkable happened. What began as a single neighborhood spot blossomed into a growing family of over 100 stores nationwide. Each new opening has been a step forward in our mission to share the culture of chaii — but our ethos has never wavered.
We still see ourselves not as a “chain,” but as a collection of community spaces. Whether you’re in Leicester, Birmingham, London, or Glasgow, the hope is that a visit to Chaiiwala gives you a taste of home — even if home is thousands of miles away.
A Final Word
We extend our heartfelt thanks to High Commissioner Abida Islam for sharing her story, and to the Financial Times for highlighting the important role food plays in building cultural bridges.
Most importantly, we thank every single customer who has walked through our doors, lifted a cup of chaii, and made Chaiiwala part of their own story. Without you, none of this would be possible.
So next time you visit, know that you are part of something bigger — a community bound together not just by food and drink, but by the universal desire to feel at home.
You can read the full Financial Times article here: Where ambassadors to the UK dine in London for tastes of home
